When your friend says, “Be my guest at a dance party“, the proper response is, “Of course. I’d love to“. Who doesn’t like a party, especially when you’re a guest of honor? Here’s the low-down on ballroom dance studio Guest Programs and what you can do to be a part of them.
What’s a Guest Party?
A Guest Party is a dance party at a ballroom dance studio. It usually begins with a lesson for the guests, followed by general dancing, demonstrations, drinks, and refreshments.
A Guest Party will certainly include an offer for potential new students. It’s usually a free or discounted private lesson. This gives them a chance to sample the lessons to see what they’re like.
For more on this, read Dance Safari’s post, “How to Check Out a Ballroom Dance Studio“. And, in case you aren’t sure that you want to go to a party, spend a minute with this post, “Work Hard, Play Hard: Why Partying is Healthy“. (Especially if it includes a dance workout!)
The importance of this program can’t be overstated.
All businesses need new customers to grow. And, of course, a happy customer is the best advertisement. Your students will be proud to share the studio with their friends, family, and acquaintances.
There are many reasons to have a Guest Program.
- Because student testimonials are the most effective way to get new business, a studio owner would save money on advertising.
- Instructors earn money by teaching lessons. Perhaps a beloved teacher had students graduate and now he or she needs new students to stay busy. If this is the case, you’ll want to help by inviting new people.
- Students should be proud of their studio and how much they’ve learned. For this reason, bringing someone in as a guest lets them show off a bit.
- Lots of times the student’s incentive is the possibility of earning free or discounted private lessons if their guest decides to take advantage of the special offer.
- Finally, sometimes a guest is the student’s admission to a party in their honor. If this is the case, bringing a guest will allow the student to attend. Thus, they’ll get an extra party to enjoy as they practice their dancing.
Are there any requirements to be a guest?
A qualified guest is a person who is new to the studio. He or she must be 18 years or older and a local resident. Although we like to think the studio is hosting this affair just to be nice, the fact is it’s for them to keep growing. Because of this, these parties have to produce viable prospects.
Where and when will a studio have this party?
In order for your company to see where they might be training, the Guest Party will be held at the studio. It’s kind of like having an Open House when you’re trying to sell your home. Interested people will come in to see if it’s a good fit for them.
It goes without saying, the studio must be clean and welcoming for their potential new customers. Good customer service is a plus with any visitor.
Although many studios will have dedicated guest parties in addition to their regular practice parties, a student can make a referral any time and get credit for it.
For example, sometimes the date and time of the party are inconvenient for your friends. If this is the case, they usually have a couple of options.
- They may be permitted to attend a regular practice party. Although this party isn’t geared toward beginners, it still presents a great opportunity to check out the studio.
- The guest can sign up for their special deal before taking a sample dance lesson. Just don’t forget to let the studio know who referred you so they can get their credit.
It’s so important to spread the gospel of ballroom dancing to as many people as we can. Studio owners, instructors, and administrative employees all appreciate your effort. You, the student can make a difference in the success of your studio. Believe it and reap the rewards.
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